News
French alt-emo band Paerish recently released their new single ‘Vapor Cloud’, alongside the announcement of their forthcoming album Rita - set for release 16th October via SideOneDummy Records. Now they’ve released a fast-paced music video to match.
The band say: “For Vapor Cloud, we wanted to create a music video that reflected the energy of the track: raw, fast-paced and spontaneous. The idea of featuring us behind the wheel, drifting Japanese cars, quickly became the starting point for the project. Thanks to Loïc, our drummer, a passionate Japanese car enthusiast deeply involved in the French automotive scene, we were able to bring together a real community of collectors and drifters, along with a line-up of rare and iconic cars. We essentially created our own car meet. Visually, we drew inspiration from the world of Asian films, video games and anime from the 80s and 90s, and their take on tuning and car culture. We were looking for a graphic, nocturnal and colorful aesthetic, almost dreamlike — a universe somewhere between a very real automotive culture and the fictional worlds that shaped our childhood. Beyond our personal history, cars also hold a special place in PÆRISH’s story. While touring, particularly in the United States, they contribute to our sense of discovery and displacement: new models, different shapes, unfamiliar colors. Beyond speed and power, the car becomes a symbol of travel, of elsewhere, and of dreams. With Vapor Cloud, we wanted the car to be much more than a visual element: an object of fascination, memory and dreams, set within an energetic and fast-paced world with a cinematic texture and patina, much like all of our music videos.”
Vocalist and guitarist Mathias Court explains that ‘Vapor Cloud’ “came from reflecting on the past few years spent writing songs, and the desire to keep that passion alive as time goes by. There’s a certain sadness in seeing how, once people leave their twenties behind, many of them stop being creative in order to pursue a more settled life. As a songwriter, you sometimes wonder whether that urge to create could eventually fade away in you as well, just as it has in so many people around you.”
That’s where ‘Vapor Cloud’ connects with the main theme of the album ‘Rita’ - it’s about drawing from childhood and the band revisiting the memories that pushed them to start writing in the first place. Court continues: “I think there’s a vital need, as an artist, to never lose touch with those creative feelings tied to childhood and adolescence, because they remain an endless source of inspiration.”
