The Bronx debut new single 'Superbloom'
The Bronx debut new single 'Superbloom'
Thursday, April 22, 2021 - 12:55
submitted by

The Bronx, who simultaneously announced the Aug. 27 release of 'Bronx VI' and a collection of limited-edition 7-inch singles, unveil “Superbloom," the second preview of the 11-song full-length, and the second in the band’s 7-inch series.

“’Superbloom’ is a sonic search for deeper meaning,” explains Bronx frontman Matt Caughthran of the song. “Musically, the song originated from our bass player Brad Magers, his first official offering on a Bronx Record. The chorus was co-written with Joby Ford, so there is a very unique push/pull that takes place for the first time in Bronx history. Lyrically, the song is about a day I spent lost in the California wildflowers with an old friend. Reflecting on the past in a somewhat desperate attempt to make sense of the present. A very inspired song and one of my favorites on the record.”

Artwork is something the Los Angeles-based group has put a particular focus on for Bronx VI, working with Jeremy Dean for the first single’s artwork (“White Shadow”) and now partnering with revered visual arts duo, DabsMyla. The husband-and-wife artists have gained notoriety for their “references to mid-20th century art and design” (Los Angeles Times), which is on full display on the effervescent “Superbloom” cover art. One lucky fan will find a surprise original DabsMyla painting inside the 7-inch sleeve. Upcoming collaborations include contributions from Estevan Oriol, Craig Stecyk, and Tim Armstrong. “We were introduced to The Bronx years ago when we were living in Australia,” adds DabsMyla. “Our friend we were painting graffiti with had the first Bronx album playing in his car while we were driving to the spot and from that point on we were both hooked. Being fans and getting to create artwork for the ‘Superbloom’ single has been an honor!”