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From becoming video game characters to looking back at their former youth, End It is cooking up creative worlds in the music videos leading up to the release of their new album, Wrong Side Of Heaven. Today the Baltimore hardcore band amp things up with the robust single "Optical Delusions" and channel modern nostalgia starring in Band Beatdown, a parody of MTV classic Celebrity Deathmatch. On "Optical Delusions,” End It strike with a minute and fourteen seconds of fury, bursting through pulsating riffs and charismatic vocals that call out followers and frauds.
End It has built a reputation through being unapologetically outspoken, playing fast, ripping songs, and putting on an electrifying live show. Entering Salad Days Studio with renowned producer Brian McTernan (Turnstile, Snapcase, Hot Water Music) the band came in with a few demos and wrote the majority of the album during the two month recording process in early 2025. Taking direction from classic hardcore, thrash, and soul music, End It has crafted a 15 song magnum opus centered on “Spreading awareness of the change that’s coming to Americans, personal growth, and maintaining the ethics and integrity of hardcore.”
Having released three EPs, including 2022’s highly praised Unpleasant Living, the band’s first full-length Wrong Side Of Heaven is expansion of what the band set out to do since forming 2017 - creating hardcore that’s authentically themselves. From tracks calling out imposters to examining the uncertain times facing the world, End It has crafted an album with impactful commentary paired with an impressive sonic output.
