The Primals - founded by vocalist/guitarist John Henry (also of Darkest Hour), bassist Chad Fjerstad (formerly of Dead To Fall), and drummer Andrew Black (formerly of The Explosion) - have filmed a video for "Fortune & Sons," which hails from their debut LP, All Love Is True Love, which saw release through Southern Lord in September.
The "Fortune & Sons" video was directed and filmed by the band's Chad Fjerstad, who offers, "I've been making these type of hacked-up, layered performance music videos for a few years now. I told myself I wanted to take a break from that stylistically but THE PRIMALS needed a video that shows the band for exactly who we are, doing what we do. This is a band that's about one thing only: the music. Therefore, we've created a video free of other themes or concepts, letting our personas be the only thing to complement the song, with the exception of some color washing and video distortion of course. I'm glad we moved forward with it because this is probably my favorite music video of this style that I've made - it just works so wonderfully in the exact ways I wanted it to: shining a spotlight on John's very natural presence as a frontman, showcasing the incredible talent of Andrew Black as a drummer, and matching the intensity of the very energetic track. Then, I'm in there too, playing that Thunderbird... I guess that's worth something too. I'm not mad about any of it."