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Toronto punk heroes PUP - comprised of Stefan Babcock, Nestor Chumak, Zack Mykula, and Steve Sladkowski - released "Who Will Look After The Dogs?" last year to critical acclaim, and have been on the road ever since. They have now given some shine to Dogs-track “Concrete” with a new music video – an entirely handmade, analog stop-motion video which features 2,300 frames of animation by artists, with every frame a different page from a magazine. To make it, director Sterling Larose filmed the band performing and broke it down into over 1000+ frames to send to thirteen different designers and animators. The artists returned the frames as magazine covers, tabloids, fake ads, zines, etc. – all by hand, no AI anywhere - and the results were printed and filmed frame-by-frame in stop-motion. This video took almost a year to finish due to the extremely ambitious nature of the concept, coupled with a constant stream of technical mishaps and issues, but alas! It has arrived. Alongside this feat of a music video, PUP shared a brand new song entitled “If This Is It,” which was recorded during "Who Will Look After The Dogs?" sessions. 

“About a year ago, on our way to Australia, we decided to stop over in Vancouver, visit our pal Sterling, and shoot a video for ‘Concrete,’ one of our favourite songs off the last record,” says Stefan Babcock. “His concept was mental and ambitious. We did the shoot, and waited for the final product. It didn't come. Months passed and it seemed like it had disappeared into some technical abyss never to be seen again. Many days I searched the blackhole of my jetlagged memory and wondered if we'd ever even shot the thing. And then a year later, seemingly out of thin air, Sterling (and the video) surfaced. And we love it to death. It took Sterling and 13 designers and animators hundreds and hundreds of hours, physically creating thousands of individual frames, photographing them, animating. We’re fully aware that releasing a video for a song that’s already been out a year is a stupid thing to do. But we don’t care. At this point, we’re in an incredibly lucky position with PUP to mostly do whatever we want with this band, and for us, it was completely worth the wait. The video was made with no AI - just immense care, patience, and endless frustration on the part of the artists. We're proud to be a part of Sterling's vision and this mammoth project. I hope you like it as much as we do.”