Diet Cig have teamed up with director Emily Dubin, making a video for "Maid In The Mist," a track off their debut album Swear I'm Good At This (Frenchkiss Records) which was released earlier this year.
Dubin about the video: "My goal with the 'Maid of the Mist 'video was to take the stereotype of the 'emotional girl' and lean into it as hard as possible. Often times, women who exhibit any sort of emotional reaction to anything are labelled over-sensitive and are told to essentially 'get over it.' We're rarely given control, and when we do exercise control, we're labelled as domineering or a bitch.
The idea that a group of witches set up this whole ritual and do this extravagant spell just so they can make sure to kiss the boy they want during spin the bottle is meant to be a melodramatic reflection of the way men perceive women: always extra, always emotional, always plotting.
However, I think our fondness for and practice of emotional intelligence in a general sense is one of the strongest assets that women can have; what better way to embody power, sensitivity, emotion, and connection to the universe than a bad ass group of witches?"
Watch "Maid In The Mist" below.